About
About
General Supplies Company for Marketing & Industry Ltd., your strategic partner in advanced security equipment. The company was established in 1996 as the exclusive agent of Code 3 USA in the Kingdom of Saudi Arabia, the Middle East, and North and South Africa, and has become today one of the leading global companies in manufacturing and supplying integrated security solutions.
Over more than 30 years of dedication and achievement, we have succeeded in building a solid reputation as a trusted partner for security and military agencies in the Kingdom and the region, by providing the latest security equipment and technologies that contribute to enhancing safety, stability, and the protection of lives and property.
We take pride in our qualified national staff and accumulated expertise, which enable us to understand our clients’ needs and deliver innovative solutions specifically designed to meet their requirements with the highest standards of quality and efficiency.
Our Vision
To be the first choice and the most trusted strategic partner in the field of integrated security equipment across the Kingdom of Saudi Arabia and the Middle East, by providing innovative security solutions that keep pace with the latest global technologies and contribute to achieving Saudi Arabia's Vision 2030 for a safe and prosperous nation.
We strive to strengthen our regional and international presence through the continuous development of our services and products, investing in national talent, and building effective strategic partnerships that enable us to contribute to the development of security infrastructure in line with the highest global standards.
Our Goals
Operational Excellence
Developing the company’s infrastructure and organizational structure to ensure the delivery of outstanding services in line with the highest professional standards.
Innovation and Development
Investing in research and development to deliver innovative security solutions that meet the evolving needs of our clients.
Localization and Empowerment
Building and developing national talent through advanced training programs and a work environment that fosters creativity and innovation.
Strategic Expansion
Strengthening our geographic presence and expanding our client base across the Kingdom, the Middle East, and Africa.
Quality and Excellence
Applying the highest quality standards across all our operations and ensuring complete customer satisfaction with our services and products.
Effective Partnerships
Building strategic relationships with leading global companies specialized in the field of security solutions and equipment.
Our Mission
Providing integrated and innovative security solutions for the security, military, and industrial sectors in the Kingdom of Saudi Arabia and the Middle East, by delivering the latest security equipment and technologies tailored to each client’s needs.
We are committed to actively contributing to the enhancement of safety and security through:
- Supplying and manufacturing high-quality security equipment that meets the highest international standards.
- Providing specialized technical and consulting services to ensure the optimal use of the equipment.
- Continuous maintenance and technical support to ensure constant operational readiness.
- Recruiting and developing national talent in line with rapid technological advancement.
We strive to maintain our leading position as one of the top security solutions providers in the region, strengthening our partners’ trust through responsibility, transparency, and quality, and thereby contributing to the achievement of Saudi Vision 2030.
Our Values
Responsibility & Commitment
We take full responsibility toward our clients and are committed to delivering the best services on time.
Efficiency & Innovation
We continuously strive to develop our capabilities and deliver innovative solutions that keep pace with technological advancement.
Integrity & Credibility
Transparency and honesty are the foundation of our relationships with all our partners and clients.
Quality & Customer Satisfaction
We place our customers’ satisfaction at the top of our priorities and adhere to the highest quality standards.
National Pride & Belonging
We are proud to contribute to serving our country by localizing security industries and employing national talents.