About


General Supplies Company for Marketing & Industry Ltd., your strategic partner in advanced security equipment. The company was established in 1996 as the exclusive agent of Code 3 USA in the Kingdom of Saudi Arabia, the Middle East, and North and South Africa, and has become today one of the leading global companies in manufacturing and supplying integrated security solutions.

Services


Regional Director’s Message


Abdullah bin Mohammed Al-Amoudi
Regional Director for the Middle East, North Africa, and Sub-Saharan Africa

I am pleased to welcome you and share the journey of success achieved by General Supplies Company for Marketing & Industry Ltd. (Code 3), and I am proud to be part of its distinguished team.

Over more than 30 years, we have built an outstanding reputation and achieved significant milestones that have made us a trusted strategic partner at the forefront of security equipment companies in the Kingdom, the Middle East, and Africa. This achievement is the result of the trust of our valued clients in the security and military sectors and the dedication of our distinguished national staff.

In light of the ambitious transformations taking place in the Kingdom, we have established a comprehensive strategy to restructure the company and enhance its performance, keeping pace with rapid developments and meeting the growing demand for security services. We invest in the latest technologies and national talents, committing to continuous development and innovation.
We believe that our staff are our true assets. Therefore, we have implemented a comprehensive plan to enhance the efficiency of our personnel through a motivating and attractive work environment, along with continuous training programs adhering to the highest standards, which boosts productivity and quality and supports our growth and expansion journey. We place our customers’ needs and satisfaction at the top of our priorities, and we strive to meet the security, operational, and maintenance requirements of the security, military, and industrial security sectors by delivering innovative solutions that exceed their expectations. We believe that our success is closely tied to the success of our partners.

We look forward with confidence and optimism to a promising future full of achievements and successful partnerships, continuing to maintain the excellent reputation we have built, and strengthening our leadership in serving the national development journey.

We invite you to explore our services and products, confident that we are your ideal partner in achieving your security objectives.

Products